Crossing the Cultural Divide: How Cultural Understanding Creates Better Marine Marketing
The Asia-Pacific leisure market continues to create opportunities for marine businesses, but those opportunities are not only offshore. They are also sitting in our own communities, marinas and custo
Global Marine Brands: Remember, Your Audience Has Two Hemispheres
First up... if you're a marine brand posting about summer boating on your Australian Facebook page in January, or your European Instagram account in July, that's exactly what you should be doing.
To Show or Not to Show? Making Trade Shows Work for Your Business
Love them or hate them, trade shows remain one of the biggest investments many marine businesses make each year. For some, they're a once-a-year opportunity to showcase products, connect with cust
Marine Marketing 101: It's More Than Promotion
The question behind every marketing conversation One of the questions I get asked most often by marine business owners is simple: "What exactly is marketing, and how will it help my business?"